Thought You Should See This, September 16th, 2011

This week, Larry Keeley, Henry King, David McGaw and I spent some time in Rochester, Minnesota, attending the Mayo Clinic’s Transform conference. The three day affair was addressing the very real issues bedeviling the healthcare industry, and presented a good mix of corporate initiatives (GE, J&J, Pepsico) alongside entrepreneurial insights (Dr Jay Parkinson, Rebecca Onie, Sanjeev Arora.) Video of the talks are all available on Mayo’s conference website; for this week’s TYSST update, I captured some snapshots of some of the moments that stood out for me.

“Chronic disease management is a team sport.” This according to Dr Sanjeev Arora, founder of Project ECHO [Extension for Community Healthcare Outcomes] in New Mexico.

Rebecca Onie founded Health Leads in 1996 as a way to tackle the social issues of healthcare. She talked about the need not only to find champions for change within the system, but to educate and nurture new transformation leaders.

Jessica Floeh showed off her designs that turn insulin pumps into fashion accessories.

Allan Chochinov of Core77.com talked of the tension between the “presumption” and “product” of design. “Designers think they’re in the artifact business, but they’re not,” he said. “They’re in the consequence business.”

“Along the way it seems like someone overlooked the notion that a medical procedure is a most emotional thing to go through as human being. Devices are devoid of emotion. They’re scary. They have no look on their face. When you encounter an MRI or a mammography device, it doesn’t tell you you’re going to be ok or make you feel good about what may happen. It makes you wonder ‘am I going to die now?'” Bob Schwartz, general manager of global design at GE Healthcare, was blunt about the design imperative facing those working in the healthcare space.

And IBM’s Paul Grundy talked of “the innovation imperative of healthcare” in a stark, blunt talk that cut right to the heart of the issues.

Also on Thought You Should See This, this week:

“Big Bang Big Boom” is “a short unscientific story about evolution and his consequences” by the Italian street artist, Blu. It’s also the most incredible thing I’ve seen in an age. Breathtaking. Holy wow.

Tennis ace, Rafael Nadal, gracious in defeat at the U.S. Open, describes his mantra: “Accept the challenge, and work.” One for us all to adopt.

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