YouTube Play rocks the Guggenheim

The other night I went to the Guggenheim for what can only be described as an Only In New York Night. It was the opening of the Play Biennial, a new initiative from YouTube and the Guggenheim to celebrate creativity and innovation in film. Of 23,300 entrants, 125 films made it onto the shortlist, while 25 finalists are now on show as part of a weekend-long exhibit. To kick things off, there was a big old party, with snippets of film projected onto a screen in the rotunda of the Guggenheim, as well as onto both interior and exterior walls of the museum. The projections (my footage of the outside of the building shown, above and a still, below left) were put together by Obscura Digital, which mapped the imagery seamlessly, transforming Frank Lloyd Wright’s iconic museum into an epic dreamscape. The LXD performed a jawdroppingly athletic dance piece while YouTube folk heroes OK Go performed two songs while standing up ladders (below, right). The whole thing was truly magical. As my friend June involuntarily shouted at one point, “Look at that!” We all did, and it was good. See all the films that made the shortlist here.

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