Thought You Should See This, June 22nd, 2012

Here’s what happened this week on the innovation/design-themed blog I write:

Designer Armin Vit went on a rant against the use of Helvetica. “The main argument of using Helvetica is that it’s “neutral,” he sneered. “That is absolute bullshit. There is nothing neutral about Helvetica.” Well, he’s got a point.

Marina Abramovic: The Artist Is Present has opened at cinemas. The documentary is arguably more hagiography than critical analysis, but I loved to see the playful and charming side of the legendary performance artist.

Fascinating and thought-provoking video looks at all that goes into creating food advertising imagery, in this case photographing a McDonald’s cheeseburger.

Now that Microsoft is building and selling its own tablet, the Surface (top), most people think it’s copying Apple,” writes Jay Yarow over at Business Insider. He then goes on to explain why this is absolutely not what’s happening.

Martha Stewart CraftStudio represents no less than a profound change in thinking at the company. As Chief Integration and Creative Director, Gael Towey noted to me, the app helps to put power in the hands of the consumers. A great example of a company noting a shift in the economy and customer needs–and looking to do something about it.

Finally, watch out for an upcoming book from John Edson, president of Lunar. Design Like Apple contains seven principles for implementing sensible, thoughtful design. The book’s available for pre-order now.

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