This week’s Thought You Should See This blog update for my pals at Doblin:

Liked this interesting story on Unilever’s list of innovation “wants.” These range from super serious, world-challenging issues (“safe drinking water”) to rather less dramatic problems that are clearly important for Unilever (“amazing toothpaste”) but represent what will likely be a common use of open innovation tactics to solve problems.

Also loved the new, world-record-winning Rube Goldberg machine (video above.) Incredible design and nerdily adorable.

Facebook bought photo-sharing app, Instagram, for a billion dollars. Or, as NYT reporter Jenna Wortham put it: “Instagram, an Internet start-up in San Francisco, has no revenue and about a dozen employees. It has not yet celebrated its second birthday. But to Facebook, it is already worth a billion dollars.” 

Meanwhile, writer and technologist Paul Ford weighed in on Facebook’s approach to design: “In terms of user experience, Facebook is like an NYPD police van crashing into an IKEA, forever.”

Overlooking the fact that the Peter Thiel teaching at Stanford is the same Peter Thiel who paid 20 kids $100,000 to drop out of college and start a business, PayPal co-founder Thiel’s computer science course has started, and student Blake Masters took detailed notes. Some great quotes here, including a fun paraphrase of Tolstoy: “all successful companies are different; they figured out the 0 to 1 problem in different ways. But all failed companies are the same; they botched the 0 to 1 problem.”

Piers Fawkes at PSFK asked me to opine on what constitutes good service these days. Given that I loathe shopping, this was rather harder than it should have been, but an interesting exercise all the same.

And finally, a good video of Tal Golesworthy describing how he dealt with Marfan Syndrome, a heart condition affecting the ascending aorta. Disinterested in the traditional treatment, which requires long surgery, the installation of a plastic valve, and a lifetime of anti-coagulation therapy and antibiotics, Golesworthy decided to treat himself as a “planning problem” and set out to change the entire treatment. He did it, too.