This week’s Thought You Should See This update, for my friends at Doblin:

For all that it’s been picked apart by the vultures of the world’s press, Facebook filing its S-1 pre-IPO surely has to take top billing this week. The document itself is well worth a read, for its insight into the goings on at the social networking giant. Meanwhile, there’s something about its internal terminology — “DAU”s and “MAU”s (for “daily active users” and “monthly active users”) that’s strangely disconcerting and, well, unsocial. (Image above shown c/o Facebook designer, Everett Katigbak, about whom I’ve written before.)

There’s a significant, noteworthy gap between the way lawmakers think and the way chief executives approach their business, according to New York Times columnist, Thomas Friedman.

The NYT’s David Carr looked at the success of the crowdfunding site, Kickstarter, which helped finance 17 films on view at the prestigious Sundance Film Festival—a whopping ten percent of the festival’s entire slate.

Forbes writer David Whelan outlined a proposal to deal with the problematic disconnect between prescriber (doctor/professor) and supplier (textbook publisher/pharmaceutical manufacturer.) 

Michael Pusateri explained why he won’t be attending South by Southwest Interactive festival this year, and he neatly and usefully breaks down how to think about conferences.

Karrie Jacobs wrote a profile of SOL Austin, “an ambitious attempt to upend the conventions of the American subdivision”–mainly through the use of sustainable architecture and design.

An interview with GM China president and managing director, Kevin Wale, led to his assertion that “the Chinese have an innovative way of doing innovation, something that the rest of the world is struggling to understand”–and quite a lot of backlash.

Gaming writer and critic, Ian Bogost decried the surge in interest in “gamification” while I decried the use of made-up words in so many parts of our lives.

Valentine’s Day is coming, and if you’re stuck for something to get your significant other, you could do worse than emulate this guy, who made a heart-meltingly sweet gift for his wife and filmed the process as an ad for his employer, Field Notes.

Rather less schmaltzy, but nonetheless totally fascinating: a 50 minute video interview with leading neuroscientist, David Eagleman. Insights galore, and well worth taking the time to watch.