I recently launched a new site, thoughtyoushouldseethis.com. It’s basically what I thought this blog might be — an online notebook of things I see, read, find interesting or think would in some way be worth noting. In the meantime, I’ve been wondering why I haven’t used this blog for that purpose. And in the end, I think the answer is pretty simple: the “personal brand” trend makes me want to poke my own eyes out. I get it. But it’s not for me. And nabbing Thought You Should See This has freed me up to write about a whole ton of things that didn’t sit right under a headline of my name. Overthinking much? Oh yes. In the meantime, I’ll use this blog as a repository for my own word works, and for random thoughts and musings that I can’t imagine any publication would care for.