A love note to Twitter
August 21, 2012 Leave a comment
I have an essay in Matt May‘s upcoming book, The Laws of Subtraction: 6 Simple Rules For Winning In The Age Of Excess Everything, which will be published by McGraw-Hill in October. I’m looking forward to seeing the final book; for now, MM gave me permission to feature my short essay, a love note of sorts to Twitter.
The first time I saw Twitter being used in the wild was a strange experience. It was 2007. I sat next to a guy I knew in the auditorium of a conference and watched, confused, as he tapped into his laptop: “Sitting with Helen Walters from BusinessWeek.” Why is that interesting? I asked him. “It’s not, really,” he answered, shrugging. So I gave him what I hoped was my most withering look and then turned my attention to the stage to focus on writing and reporting in the traditional way I had long understood.
Since then I’ve come to appreciate the 140-character medium. Twitter seems to embody the essence of subtraction. The brevity forces you to focus on what’s truly important and to harness the restrictions as a challenge. The exercise of paring down meaning and insight into its purest form, formerly the purview of headline writers and the copy desk, is an invaluable one for anyone looking to communicate in the modern world. Such focused, clear thinking feeds back into the writing and thinking of a longer article, too.
In the years since I signed up for the service (in 2008, still reluctant, still grumpy, quickly addicted) I have marveled at the way in which this simple service has aided my writing, my thinking, my network, and my life. Many people seem to have constructed complex theories about the best ways to use it. My own philosophy aims to ape the simplicity of the service itself: don’t overthink things. I tune in when I can; I write what I think; I engage with those I feel are real; I don’t sweat the number of people following me; and I don’t talk about what I had for lunch unless it was genuinely remarkable.
As the years have passed, the service has created new relationships, strengthened old ones, given me space to think aloud and to ask for feedback or critique. (And boy, do people deliver.) I have watched breaking news stories unfold; I have cried over updates from people I’ve never met; I’ve been guided to stories I would never have seen; and I’ve been introduced to incredible people I’d never have known were it not for this powerful yet brilliantly simple form of expression.
I know that many people still don’t get Twitter and there’s certainly still time for the company to take a wrong turn, to pollute its purity with some bad business decisions. But for me, as a writer, I’m hugely grateful for the focus and clarity it has afforded my life. #Thanks.